Locating Imagination: An Interdisciplinary Perspective on Literary, Film and Music Tourism The main topic of this research project is media tourism: the phenomenon of people travelling to places because of an association with a film, television series, novel, song or other media product. Recently, significant growth has been detected in this form of tourism, with far-reaching consequences for the locations concerned. The central aim of this project is to discover why and under what circumstances popular media products give rise to new tourism flows, and which variations can be found based on the specific characteristics of the medium involved.